FMCG

Driving Demand Through Creativity and Consumer Insight

In one of the most competitive and fast-paced industries, FMCG brands need more than visibility, they need relevance. At PRM, we craft communications strategies that cut through the noise, shape perception, and turn everyday products into trusted household names. As a leading FMCG PR agency in the UK, PRM works with start ups, industry giants, and businesses across the FMCG sector to deliver outstanding results. The UK FMCG market, worth £110 billion, presents immense opportunities for brands to establish themselves and thrive.

We understand how shifting consumer behaviour, digital transformation, and sustainability pressures shape today’s FMCG landscape. Our campaigns blend data-driven insight with cultural relevance to build awareness, drive sales, and strengthen loyalty across global markets. By using data to personalize messaging across multiple channels, PRM ensures that every campaign resonates with its target audience. PRM’s public relations campaigns and insight driven campaigns help clients reach a wider audience, enhance online visibility, and support brand reputation.

Our Expertise in FMCG Communications

  • Brand Launches & Product PR – Creating impact for new product introductions through earned, owned, and influencer media.

  • Retail & Trade Communications – Engaging buyers, distributors, and partners with powerful brand narratives and results-driven messaging.

  • Consumer Engagement Campaigns – Delivering creative, multi-channel activations that spark conversation and connection.

  • Crisis & Reputation Management – Protecting trust and managing issues in real time across consumer and corporate channels.

  • Sustainability & Purpose-Driven Storytelling – Showcasing brands’ commitments to responsibility, innovation, and ethical growth.

  • Digital & Social Media Strategy – Leveraging influencer partnerships and social storytelling to amplify brand presence.

  • Drink PR – Specialist public relations for beverage brands, leveraging media coverage, influencer partnerships, and creative product launches to ensure your drink brand stands out.

  • Brand Development & Thought Leadership – Building brand reputation and authority through strategic storytelling, social value initiatives, and best practice communications.

  • Social Media Content & Video Content – Creating engaging social media content and video content to connect with customers, drive consumer engagement, and boost online visibility.

  • Supply Chain & Sustainability Communications – Showcasing your company’s role in the supply chain and commitment to social value, supporting ESG goals and stakeholder trust.

  • Paid Search & Digital PR – Integrating paid search with digital PR strategies to maximize brand visibility and reach your target audience.

  • Prolific North Recognition – Our team and campaigns have been recognized by Prolific North for excellence in FMCG PR.

  • Product Sampling Campaigns – Conducting well-executed product sampling reduces the perceived risk in the purchasing process, making it easier for consumers to commit.

Why PRM

With extensive experience across global FMCG categories, from food and drink to personal care and household goods, PRM helps brands stay agile, authentic, and ahead of the curve. Our integrated PR and communications strategies combine creative storytelling with measurable results, driving growth and brand love at every stage of the consumer journey. PRM’s team collaborates with clients, businesses, and marketing agency partners to deliver measurable results for FMCG products and brands in the UK and around the world. We support start ups and established companies with tailored PR campaigns, media coverage, and public relations strategies that help them launch new FMCG products, build brand stands, and achieve best practice in communications. Product sampling campaigns, which allow consumers to experience products firsthand, are a key strategy we employ to build trust and drive sales.

Specialist PR Services

In the fast-moving consumer goods sector, standing out requires the TRANSFORMATIVE POWER of specialist PR services and strategic vision that transcends traditional marketing approaches. It demands communication experts who understand the unique challenges and opportunities of the FMCG market like no other. A dedicated PR agency with deep FMCG expertise becomes your brand advocate, designing bespoke PR campaigns that don't just resonate—they revolutionize connections with both consumers and key buyers. These creative PR strategies embrace the magic of innovative product sampling and impactful community initiatives and sustainability-driven storytelling, all orchestrated to boost brand visibility and forge genuine consumer engagement that goes beyond transaction. Sustainability-driven campaigns, in particular, can elevate a brand's image and appeal to environmentally conscious consumers.

By leveraging the POWER of strong media relations and a dynamic social media presence, FMCG companies transcend ordinary brand building to create lasting brand equity and position themselves as true leaders in a crowded marketplace. Specialist PR services become the strategic acumen that provides invaluable insights into shifting market dynamics and evolving target audiences, ensuring that every campaign embodies our commitment to be insight-driven and results-focused. With the right fusion of creativity and strategy, FMCG brands don't just create connections—they imprint an enduring legacy, driving sales and achieving sustained growth that transforms even the most saturated markets into opportunities for meaningful impact.

Award Winning PR

Choosing an award-winning PR agency isn't just a decision – it's about unleashing the transformative power that happens when elite expertise meets your FMCG brand's vision. This is about recognition and results. When agencies earn accolades for their FMCG campaigns, they're proving something profound: their ability to deliver that 'PLUS' factor through creative PR, strategic PR, and digital PR solutions that don't just make an impact – they stop at nothing to become your biggest brand advocate. These award-winning powerhouses bring more than a track record. They bring the magic of brand visibility and consumer engagement and sales acceleration, all forged through innovative strategies that transcend ordinary execution.

When you trust an industry-recognized leader with your brand, something extraordinary unfolds. You gain access to cutting-edge expertise and a deep understanding of what it takes to dominate the ever-evolving FMCG landscape. These agencies aren't just following trends – they're at the forefront, ensuring every campaign embodies the latest developments in branding, marketing, and consumer behavior. For FMCG brands ready to create memorable campaigns and build lasting brand loyalty and achieve measurable results that matter, partnering with an award-winning PR agency becomes your ace up the sleeve – a strategic investment in legacy and long-term success that goes far beyond what's anticipated.