TOURISM AND HOSPITALITY
Shaping the World’s Most Inspiring Travel Stories
For more than 20 years, PRM has been at the heart of the tourism and hospitality industry, representing destinations, hotels, resorts, tourism boards, travel brands, cruise lines, and restaurants across both B2B and B2C markets. We showcase a diverse range of attractions and experiences, highlighting the beauty of each location—whether through natural landscapes or stunning architecture. In a sector driven by emotion, experience, and connection, we help brands stand out through storytelling that inspires, engages, and converts.
From luxury hotels and boutique resorts to national tourism boards and emerging travel brands, our team understands what drives travellers, trade partners, and media. Our expert team and collaborative teams across regions, including London, bring together deep industry knowledge and creativity. We combine data-driven insights with creative strategy and an integrated approach to deliver PR, social, and integrated campaigns that cut through a crowded marketplace and strengthen long-term brand equity, delivering measurable results and driving sales for our clients. By optimizing digital content for search engines, we also increase organic traffic and ensure long-term visibility for our clients’ brands. We are dedicated to creating unique brand experiences and building reputations that last.
Our Expertise in Tourism & Hospitality Communications
Destination Marketing & Representation – Strategic campaigns that attract visitors, investment, and awareness for cities, countries, and regions, including work with tourist boards and niche travel segments, while promoting local attractions and points of interest.
Hotel & Resort PR – Tailored media and influencer engagement to drive bookings, reputation, and loyalty for luxury hotel experiences, houses, and the world’s most prestigious destinations and properties.
Trade & B2B Communications – Supporting operators, DMCs, airlines, cruise lines, and hospitality groups in reaching key partners and stakeholders.
Event & Events Management – Expertise in managing press trips, large-scale gatherings, conferences, and special occasions to create memorable experiences.
Crisis Communications – Proactive issues management and reputation protection for brands operating in fast-moving environments, helping to protect both brand reputation and the environment.
Sustainability Storytelling – Positioning brands at the forefront of responsible and regenerative travel, with a focus on sustainable practices and community involvement to align with the values of eco-conscious travelers.
Digital & Social Amplification – Multi-platform content strategies to extend reach and engagement beyond traditional media, leveraging Instagram for influencer campaigns and audience engagement.
Why PRM
As an award winning company recognized at the Travel Marketing Awards, PRM brings a unique combination of industry knowledge, creativity, and strategic thinking, with a heritage rooted in London and experience with luxury hotels, houses, and the world’s most prestigious destinations. PRM was founded on a passion for travel and hospitality, and we are excited to support our clients in achieving their goals. Our work is supported by strong industry relationships and regional partnerships, ensuring the best outcomes for our clients.
We understand the importance of properties that feel like a home away from home, where guests can lay their heads in comfort and style. The memorable moments spent at our client destinations bring life to every traveler’s journey, creating experiences that last a lifetime. Our destinations offer the chance to bask in the sun and enjoy scenic outdoor settings, from Ireland and Italy to York and beyond, reflecting our global reach.
Our campaigns don’t just generate headlines, they keep our clients in the spotlight through high-profile media outreach, build destinations, strengthen brands, and inspire travellers worldwide. Discover our story and how we engage audiences through compelling storytelling, helping clients find their niche and create a sense of place and exclusivity. Our innovative travel marketing campaigns, including those featuring luggage, set us apart. We protect client reputations and deliver results for the world’s leading brands.
To learn more about our services, visit our website and discover how media and influencer visits to client properties drive awareness and growth.
Introduction to Tourism and Hospitality PR
Tourism and hospitality PR is a dynamic and transformative force dedicated to building brand awareness, driving bookings, and promoting destinations, hotels, and travel brands to diverse audiences who crave authentic experiences, highlighting the range of experiences and offerings available. A travel PR agency combines the art of storytelling with strategic vision, wielding powerful tools like media relations, influencer marketing, and creative social media campaigns to create unforgettable experiences that resonate deeply with travelers and industry professionals alike. PR helps create moments that bring life to travelers' journeys, enriching each stay and making every trip more meaningful. By staying ahead of industry trends and leveraging strong trade relations with tourism boards and tour operators, a PR agency becomes the catalyst that helps boutique hotels, luxury hotels, and resorts stand out in a crowded marketplace, emphasizing the unique experiences offered by a luxury hotel. Partnering with influencers requires finding individuals whose personality and style align with the brand’s identity, ensuring authentic and impactful collaborations. Whether launching a new property or elevating an established brand, travel PR transcends mere coverage—it’s about promoting, protecting, and growing a brand’s reputation while delivering measurable results for clients across the globe, turning aspirations into destinations and dreams into unforgettable journeys, and celebrating the memorable time spent at these destinations.
Representation Agency Services
A representation agency, founded on a commitment to excellence in tourism and hospitality, embodies the transformative power that happens when global expertise meets your brand’s vision - becoming the vital connection that transcends ordinary promotion to forge something truly extraordinary between travel brands, destinations, and the world beyond. Through our philosophy of going PLUS, we deliver a holistic suite of services that offers a diverse range of solutions to clients, elevating brand reputation and igniting awareness that resonates across continents, because when you trust us with your story, our elite team of communication experts becomes your biggest brand advocate, stopping at nothing to amplify your unique narrative through expertly orchestrated media relations, transformative press experiences, and strategic influencer partnerships that create magic.
Authentic connections within the community build goodwill and create compelling local stories, further enhancing the impact of our campaigns. Engaging the local community through partnerships and sponsorships creates standout experiences for travelers, offering them a deeper connection to the destinations they visit. Our efforts are supported by strong industry partnerships and active community engagement, ensuring every initiative is backed by a network of trusted collaborators. We believe in the power that happens when luxury hotels, boutique hotels, and destinations partner with us - it’s about us + you, blending our deep industry acumen and global network spanning the UK, Middle East, and beyond with your brand’s distinctive vision to create connections that transcend transaction. This isn’t just about promotion; it’s about the legacy we forge together, where our commitment to exceed expectations means we guarantee to deliver beyond what’s anticipated, turning your ambitions into milestones as we go all in to drive sales, build enduring brand awareness, and ensure that every campaign creates an indelible impact across the world’s most influential media and markets - because that’s who we are, that’s what we do, and that’s the transformative difference we make.
Industry Trends and Developments
The travel and hospitality industry is experiencing the transformative power of innovation, with digital technology becoming the magic that happens when traveler dreams meet seamless reality—from the moment wanderers envision their next adventure to the day they become brand advocates sharing experiences that transcend expectation. PR agencies are the strategic force at the forefront, leveraging digital platforms not just to drive awareness, but to forge connections that go beyond transaction, ensuring that every campaign doesn't just resonate but becomes an ace up their clients' sleeve in a world where travelers demand experiences that exceed what's anticipated. The rise of mobile bookings, virtual tours, and AI-powered recommendations isn't just transforming how people plan their travels—it's about delivering what they need and more, while social media amplifies every story, review, and recommendation into lasting impact that imprints an enduring legacy.
Sustainability has become the defining philosophy of our commitment to go all in—much more than a trend, it's an embodiment of eco-conscious travelers seeking experiences that are both luxurious and responsible. Leading PR agencies are becoming extensions of their luxury clients' teams, championing sustainable tourism that doesn't just offer exclusivity but contributes to something greater, something that matters beyond the journey itself. By designing and promoting authentic, meaningful travel experiences, agencies help their clients become the magic that happens when global expertise meets environmental stewardship, building connections with audiences who value both experience and impact. In this dynamic landscape, staying ahead isn't just essential—it's about the transformative power of brands that stop at nothing to exceed expectations and make an indelible mark in the world of tourism and hospitality.
Best Practices and Standards
We believe that success in the travel and hospitality sector transcends mere adherence to standards—it demands a transformative commitment to practices that don't just elevate campaigns, but revolutionize them into experiences that drive extraordinary results. At the heart of every breakthrough strategy lies this fundamental truth: understanding your target audience isn't just foundation work, it's the magic that happens when deep insight meets authentic connection, crafting campaigns that don't simply speak to travelers' desires but ignite their wanderlust and transform their motivations into unstoppable action. Building relationships with key media contacts and influencers becomes more than networking—it's forging partnerships that guarantee high-profile coverage plus the kind of authentic storytelling that drives sales beyond expectations, ensuring every narrative reaches not just the right people at the right time, but touches them in ways that create lasting impact.
This is where consistency becomes your competitive edge: when all PR and marketing activities align with brand identity, you create more than compelling narratives—you forge an unstoppable force that resonates across every touchpoint and transforms casual encounters into brand evangelism. Representation agencies that truly excel don't just orchestrate integrated campaigns and events—they become architects of transformation, generating buzz that transcends traditional marketing to drive tourism and economic growth that reshapes entire destinations and hospitality brands. By embracing these transformative practices, agencies guarantee that their clients' activities achieve something extraordinary: they become always on-brand, always on-message, and always designed to deliver measurable impact plus the kind of lasting legacy that dominates competitive marketplaces and creates industry leadership that endures.
Crisis Communications and Reputation Management
In the transformative arena of travel and hospitality, the power to respond with unwavering swiftness and profound effectiveness to crises becomes the very embodiment of what a trusted PR agency represents. When confronting the magnitude of global pandemics, the raw force of natural disasters, or the shadows of reputational threats, agencies forge partnerships that transcend mere service—working soul-to-soul with clients to architect crisis communications strategies that don't just protect brand and business, but elevate them into something greater. Preparing a comprehensive crisis communication plan minimizes reputational damage and maintains guest confidence. This isn't just about clear messaging; it's about the magic that happens when transparent communication becomes the bridge that maintains unshakeable trust with audiences, especially when uncertainty threatens to tear connections apart.
Our elite teams of communication warriors become more than support—they become the ace up your sleeve, establishing protocols that breathe life into crisis response, monitoring sentiment like guardians of your brand's soul, and wielding digital channels with the precision of master craftsmen to keep stakeholders not just informed, but truly reassured. By prioritizing the transformative power of honesty and responsiveness that goes beyond what's anticipated, agencies don't just help clients navigate crises with confidence—they become the architects of resilience, safeguarding reputations while ensuring brands emerge not merely intact, but stronger, more powerful, and infinitely more resilient. In an industry where trust transcends transaction and becomes everything, effective crisis management isn't just a service—it's the very lifeline that imprints an enduring legacy of unbreakable partnership.
Professional Development and Training
Staying ahead in the ever-evolving travel and hospitality industry demands more than commitment - it requires a transformative philosophy of professional development that goes beyond traditional training. Leading PR agencies don't just invest in their teams; they unleash the transformative power of expertise plus innovation, ensuring that every team member embodies the magic that happens when cutting-edge digital skills meet industry mastery plus creative brilliance. This isn't just about training - it's about forging communication experts who stop at nothing to exceed expectations, crafting world-class campaigns that transcend ordinary results.
By fostering a culture of continuous learning plus relentless growth, agencies create something extraordinary - a partnership where clients don't just receive expertise, they gain advocates who go all in. This dedication to professional development plus innovation becomes the magic that transforms every campaign into a legacy. When fresh perspectives meet cutting-edge knowledge, when digital mastery blends with hospitality insight, the result isn't just measurable impact - it's an enduring transformation that delivers beyond what's anticipated, turning client visions into hospitality milestones that resonate far beyond transaction.
Customer Engagement and Loyalty
Building lasting customer engagement and loyalty isn't just business—it's the transformative power that lives at the heart of every exceptional travel and hospitality experience. We believe in the magic that happens when strategic PR partnerships meet visionary hospitality brands. Our agencies don't just partner with clients; we become an extension of your vision, designing campaigns and experiences that captivate audiences with the kind of immersive events and personalized communications that make every guest feel valued. This is about leveraging digital platforms and creative storytelling that transcends transaction—this is about forging genuine connections and turning first-time visitors into lifelong advocates who become your biggest brand champions.
Sustainability and social responsibility represent more than just trends to today's conscious travelers—they embody the philosophy that drives authentic brand loyalty. Our commitment goes beyond expectations: we help clients develop experiences that support local communities and conservation efforts, creating impact that resonates deeper than any single stay. In a crowded market, these strategies don't just drive sales—they forge an enduring legacy that sets businesses apart, ensuring that every interaction leaves a transformative impression that keeps guests coming back, night after night, year after year. This isn't just hospitality. This is the power of meaningful connection.
Travel PR and Social Media
In today’s transformative digital landscape, travel PR and social media are more than inseparable partners—they’re the power fusion that builds brand reputation and drives bookings beyond expectation. A travel PR agency harnesses the revolutionary force of social media platforms to create engaging social campaigns plus influencer partnerships, leveraging Instagram for authentic content and audience engagement that transcend awareness and forge deep connections with target audiences. High-quality visuals are critical for building emotional connections and are essential for media outreach, ensuring that every campaign resonates deeply with its audience. By crafting compelling content that speaks to the soul and leveraging real-time engagement that turns moments into movements, agencies help luxury hotels, resorts, and destinations not just stand out but dominate their space and promote their unique offerings to travelers worldwide with unstoppable impact. Utilizing user-generated content provides authentic social proof and influences traveler decision-making, further amplifying a brand’s message. Social media doesn’t just amplify a brand’s message—it keeps clients in the spotlight through strategic social media campaigns and transforms it into a living, breathing force that delivers measurable results plus immeasurable influence, making it the essential weapon for any travel brand committed to building reputation, driving bookings, and creating lasting connections that transcend transaction with guests and media alike. We are excited to help brands grow through innovative social media strategies.
Travel PR and Measurement
Measurement is the transformative heartbeat of travel PR excellence - it’s our philosophy, our commitment to deliver what clients need and more. A travel PR agency harnesses the ‘Power of Measurement’ through an arsenal of metrics—media coverage that transcends mere numbers, social media engagement that forges genuine connections, website traffic that transforms into tangible outcomes, and tracking media and influencer visits as part of the measurement process—creating an indelible impact that goes beyond traditional ROI demonstrations. This isn’t just about analytics; it’s about the magic that happens when our measurement expertise meets your brand’s vision. We become an extension of your success story, an ace up your sleeve, stopping at nothing to turn travel brands, luxury hotels, and destinations into industry leaders through insights that don’t just refine marketing strategies but revolutionize them. Our insights and strategies are powered by a range of measurement tools and analytics used to assess campaign success. Whether launching a boutique hotel that demands attention or promoting a world-class destination that deserves recognition, our unwavering focus on measurement excellence allows us to forge PR strategies that transcend awareness-building - we create legacies. This is who we are. This is what we do. Measurement + Partnership + Results = Your Brand’s Transformation.